Scott Belsky shared 12 things he expects to see in the coming yearish.

1. Massive amounts of talent arbitrage.
2. The buzzy concerns around AI in Hollywood will be grounded by the reality of what audiences increasingly crave: craft, meaning, and shared experiences.
3. Behind-the-scenes “proof of craft” content will enters the mainstream of advertising and entertainment.
4. Multiple industries, from insurance to healthcare, will be impacted by the implications of materially better lifespan, healthspan, and joyspan.
5. Hardware becomes a more popular moat (amid a surge of hardware startups).
6. Ordinary data becomes a less valuable moat.
7. Ambient listening and summarization will go mainstream.
8. The power in consumer AI will shift to tightly coupled hardware and operating system providers.
9. The lack of change management becomes the ultimate advantage.
10. The “end of waste” will become a new benefit of AI as technology transforms resource utilization and predictive analytics in ways that will materially reduce wastage across industries, curb climate impact, and improve margins.
11. Hospitality becomes a differentiating factor of commerce with more humans “front of house.”
12. We’ll see the rise of “internal development teams,” as companies replace single-purpose bloated SaaS products with their own apps that collapse functions in magical ways.

Date published: December 29, 2025