2018 Target-Date Fund Landscape: Sizing Up the Trillion-Dollar, Increasingly Passive Giant

Morningstar

Research

61 Pages

Morningstar examines how target date funds evolved in 2018 as investors favored cheaper collective investment trusts and passive strategies. The paper highlights intensifying fee competition, Vanguard’s roughly 40% market share, and why lower costs alone did not consistently translate into stronger performance across fund offerings.

Key Takeaways

CIT Adoption Accelerates: Target date CIT assets reached roughly $660 billion in 2018, increasing about $30 billion despite negative market returns during the year.
Passive Flows Dominate: Nearly all $55 billion of estimated 2018 net inflows went into low cost series holding more than 80% of assets in index funds.
Fees Aren’t Everything: Among 10 lower fee target date series replicating legacy offerings, 3 underperformed their higher cost counterparts since inception.

Join our newsletter to have all of this content + Exclusive Newsletter Bonus Content delivered to your inbox every week

Related Content

Annual Report
May 2026
Annual Report
May 2026
Mutual Funds and ETFs
Apr 2026
Scroll to Top