The $10.5 Billion Half: What The Secondary Market Data Says About H1 2026

EveryWatch

Carla Diaz Lopez

Research

9 Pages

EveryWatch examines a secondary luxury watch market that accelerated sharply in H1 2026, with sold value reaching $10.5 billion, up 37.2%. Higher prices, stronger turnover, surging independents, and a 70% jump in U.S. sales suggest demand broadened even as median selling time rose to 43 days.

Key Takeaways

Market value surges: Sold value reached $10.5 billion, up 37.2%, while 795,000 watches sold and median prices climbed 19.3% to $5,900.
Independents accelerate: Independent brands grew 89% year over year, led by F.P. Journe sales of $201.6 million from only 608 watches.
U.S. demand leads: U.S. sales jumped 70% to $4.5 billion with an $8,900 median price, while Rolex certified pre owned sales doubled to $385 million.
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