How Platforms Are Colliding and Why This Will Spark the Next Era of Growth

BCG

Research

26 Pages

BCG published their annual video game report. As it enters 2026, the video game industry is poised for renewed growth driven by platform convergence. Multiple trends mark a new era of opportunity as boundaries between console, mobile, and PC break down—and as developers gain fresh opportunities for smarter monetization.

Date Published: December 2025

Key Takeaways

Generative AI: Gen AI will power innovative gaming experiences.
Engagement: User-generated content and the booming creator economy will drive even higher engagement.
Bullish: Cloud gaming will push gaming toward a platform-agnostic future, while the opening up of app stores will create new business models.
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