Luminate Releases 2025 Year-End Music Report

Luminate

Research

Luminate’s 2025 Year-End Music Report says 2025 in music was defined by a paradox: While global On-Demand Audio (ODA) streaming continued to climb, reaching a +10.3% growth rate in the first half of the year, the domestic U.S. market began to show unmistakable signs of a mature market slowdown.

Date published: January 14, 2026

SOURCE: Luminate Music Consumption Data; Based on Top 500K U.S. On-Demand Audio Tracks

Key Takeaways

Release Age Listening: 43% of U.S. On-Demand Audio Streams are from tracks released in the last five years (2021-2025).
Short-Form Video: Consumer research shows that 36% of U.S. rock fans (those who listen weekly) discovered music through short-form video in 2025, which is 20% higher than the rate noted last year.
U.S. Core Genre Trends in 2025: The Top 10 core genres remain the same as at the midyear point in 2025, with 1 in 4 streams being R&B/Hip-Hop.
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