The authors argue emerging markets are shifting from a tactical trade toward a strategic allocation as AI, supply-chain realignment, and stronger fundamentals reshape returns. EM equities rose 24% versus 10% for developed markets in 2026’s first half, while tech-related exposure now exceeds the US market.
The new strategic investment case for emerging markets
J.P. Morgan Asset Management
Weiheng Chen, Joshua Lewin
Research
31 Pages
Key Takeaways
Performance gap reverses: EM equities rose 24% through June 2026 versus 10% for developed markets, following more than 12 percentage points of outperformance in 2025.
Tech exposure transforms: EM tech-related exposure reached 43.9% in 2026 versus 37.1% for the US, reversing the region’s historical old-economy sector bias.
Growth missed shareholders: EM GDP grew 4.6% annually from 2011–2025, but EPS rose only 0.5%, highlighting why capital discipline mattered more than economic growth.