Boston Consulting Group outlines how the global asset management industry must transition from recovery into reinvention by innovating across product development, distribution, scale, and cost structure. With AuM at a record $128 trillion (+12% in 2024) and over 70% of revenue growth fueled by market performance (risk-driven), managers face mounting fee pressure and must drive innovation through active ETFs, private-market expansion, strategic consolidation, and lean operating models.
Global Asset Management Report: From Recovery to Reinvention
BCG
Research
26 Pages
Key Takeaways
Asset manager rebound: Global AuM grew 12% to a record $128 trillion in 2024.
Revenue vulnerability: More than 70% of 2024 revenue gains came from market returns—not net inflows.
Strategic reinvention: Firms must embrace active ETFs, retail private markets access, scale via M&A, and zero‑based cost models.