Do Podcasts Move the Stock Market?

Janik Ole Wecks, Marten Laudi

Research

61 Pages

A study found that investing podcasts accelerate the incorporation of publicly available information into prices rather than providing an exploitable information advantage.

 

Key Takeaways

Podcasts Move Trading: Podcast exposure days saw turnover rise 0.34 percentage points, about 30% of the unconditional mean, with absolute returns up 0.53 points.
Retail Reacts More: Podcast coverage raised the probability of Retail Dominant trading days by 10.2 percentage points and Both Active days by 10.5 points.
No Easy Edge: The dataset covers 93 shows, 25,350 episodes, 102,623 stock snippets and 4,570 tickers, but podcast based strategies did not outperform.
VIEW FULL REPORT

Join our newsletter to have all of this content + Exclusive Newsletter Bonus Content delivered to your inbox every week

Related Content

Portfolio Management
The Disappearing Overnight Drift
Jul 2026
Portfolio Management
Unlocking Tax Efficiency: The Importance of Strategic Asset Allocation and Asset Location
Jul 2026
Portfolio Management
Uncle Sam’s Cut: A Century of the Federal Tax Drag on US Equity Returns
Jul 2026

The information contained in this communication is of a general nature for informational purposes only, and does not constitute financial, investment, tax or legal advice. The information contained within this communication reflects the opinions of those referenced herein, and do not reflect the opinions of The Idea Farm, L.P. and its affiliates. Such opinions expressed herein are as of the date of production and are subject to change at any time without notice due to various factors, including changing market conditions or tax laws. Where data or information prepared by third parties is presented, no representation, warranty, or undertaking, expressed or implied, is given to the accuracy or completeness of such information by The Idea Farm, L.P. or any other person. While such sources are believed to be reliable, The Idea Farm, L.P. does not assume any responsibility for the accuracy or completeness of such information and does not undertake any obligation to update the information contained herein as of any future date. Any links to third party websites are offered only for use at your own discretion. The Idea Farm L.P., and its affiliates, are separate and unaffiliated from any third parties listed herein and are not responsible for their products, services, policies or the content of their website. All investments are subject to varying degrees of risk, and there can be no assurance that the future performance of any specific investment, investment strategy or product referenced directly or indirectly in this communication will be profitable, perform equally to any corresponding indicated historical performance level(s), or be suitable for your portfolio. Past performance is not an indicator of future results.

Scroll to Top