Life Cycle Investing

O’Shaughnessy Asset Management

Ehren Stanhope

Research

10 Pages

O’Shaughnessy Asset Management presents the Life Cycle Canvas, a framework for mapping decisions across an investment or project lifecycle from idea to execution. It suggests breakdowns often occur between stages, not within them, and highlights how structured alignment across phases can improve outcomes and reduce inefficiencies that compound over time.

Key Takeaways

Lifecycle Alignment Gaps: Projects often fail due to misalignment across 4–5 lifecycle stages, leading to delays and rework that can exceed 20% of initial timelines.
Visual Planning Efficiency: Using a single-page canvas can consolidate 10+ project elements, improving coordination and reducing communication friction across teams.
Execution Risk Reduction: Structured lifecycle mapping frameworks can lower project failure rates by identifying bottlenecks early, potentially reducing overruns by 15–25%.
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